PMC Paid Media
Consulting

Your fractional
marketing lead.

PMC pairs a fractional marketing manager with an execution team to run sales enablement, demand generation and social media. One point of contact. Less back-and-forth.

An introduction to PMC, with founder Natalia Galindo.

Selected work.
The thinking behind it.

Crown Beauty Bar · Nails

What the project needed

Crown Beauty Bar, the salon founded by Natalia Galindo, needed content that felt as personal as its nail, lash, massage and hair services.

Natalia’s contribution

Natalia founded the salon, led the creative direction on every reel and appeared on camera in selected pieces.

More pieces
Crown Beauty Bar · Nails
Idilio · Brand perception
Promotora Quadriga · Country lots
Crown Beauty Bar · Before and after
Idilio · Brand perception
Crown Beauty Bar · Influencer collab
Promotora Quadriga · Country homes
Idilio · Brand perception
Crown Beauty Bar · Humor

Experience across
these brands.

Selected brands from Natalia’s previous roles and PMC projects across the US, Colombia and the UK. Select a logo to visit the brand.

Frontline Global Whymaker Toddle ScreenCheck Sutherland Promotora Quadriga Idilio TV Flor Constructores BJK University Gabriel Crown Beauty Bar Assist Alliance Settlement 10Pearls
Smart FBA

The platforms.
And where they convert.

Campaigns across TikTok, Instagram, Facebook, LinkedIn and Google, built to convert on the web, in app, on WhatsApp or by phone.

PlatformsConversions
TikTokInstagramFacebookLinkedInGoogleSearch and keywords · YouTube · App · Programmatic · In-appWebAppWhatsAppPhone calls

Email, written for one.
Built for high-value decisions.

Dedicated email marketing for leads where every conversation counts. Ultra-personalized messages and sequences for offers of up to $80K per package.

One-to-one copy High-ticket nurturing Follow-up timing B2B and B2C
Gabriel Protects

Client newsletter

Client newsletter email for Gabriel Protects
Scroll inside to read

Goal. Keep current clients engaged and informed between conversations.

Assist World

Partner referral follow-up

Partner referral follow-up email for Assist World
Scroll inside to read

Goal. Turn web-form leads into partner referrals for a staffing company.

WhyMaker

Enterprise B2B sequence

Enterprise B2B sequence email for WhyMaker
Scroll inside to read

Goal. Reach high-ticket enterprise buyers with a focused, specialized message.

WhyMaker

Product highlight

Product highlight email for WhyMaker
Scroll inside to read

Goal. Bring attention to products in WhyMaker’s STEM education store.

WhyMaker

Grants for educators

Grants for educators email for WhyMaker
Scroll inside to read

Goal. Help educators use available grants to buy from the store.

$80K

High-ticket marketing, managed by PMC.

Research, one-to-one copy, sequences, automation and follow-up. One connected system built around the few leads that matter most.

Discuss your goals

Sequences with
a plan for every reply.

Automated LinkedIn and email sequences that branch on what each person does, and Zapier workflows that keep your CRM up to date. Timing, follow-up and routing mapped out before anything is sent.

LinkedIn outreachEmail sequencesZapier workflowsCRM routing

Agentic AI, set up to work daily.

AI agents that handle routine tasks every day, so processes stay lean and nothing waits on a manual step.

Daily agentsStreamlined processesAI-assisted workflows
Automated LinkedIn and email outreach sequence tree
Zapier automation with branching paths into monday.com boards

Hover or select a workflow to bring it forward.

Ghostwriting for leaders.
Posts that sound like them.

LinkedIn content for CEOs, founders and authors. Their ideas and their voice, written and shaped for the feed.

CEO and founder postsEditorial directionContent for authors
Liz Gallo · CEO & Founder, WhyMaker

Innovate for Impact at Climate Week NYC

LinkedIn post by Liz Gallo: Innovate for Impact at Climate Week NYC
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Liz Gallo · CEO & Founder, WhyMaker

Event outreach for ACP RECHARGE

LinkedIn post by Liz Gallo: Event outreach for ACP RECHARGE
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Liz Gallo · CEO & Founder, WhyMaker

From program to pipeline in career education

LinkedIn post by Liz Gallo: From program to pipeline in career education
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Yoni Sherizen · Co-Founder, Gabriel

Safety plans as a leadership value

LinkedIn post by Yoni Sherizen: Safety plans as a leadership value
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Yoni Sherizen · Co-Founder, Gabriel

A four-step guide to SB 553

LinkedIn post by Yoni Sherizen: A four-step guide to SB 553
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Sales enablement
that makes the case.

One-pagersRendersSales materialsBrand collateralConference management

One-pagers, renders and sales materials that help buyers understand the offer and give sales teams a clear story to sell. PMC also supports conference management, aligned with your marketing and sales goals.

Marketing material example
Marketing material example
Marketing material example
Marketing material example
Marketing material example

Websites, built
and looked after.

Websites built and managed by Natalia across previous roles and PMC projects, with messaging, campaigns and the next step in mind. Select one to visit it.

Experience that
crosses industries.

Different audiences, buying habits and ambitions. Natalia’s previous roles and PMC projects bring a wider perspective to B2B and B2C marketing.

Natalia Galindo, founder of Paid Media Consulting

One marketing lead.
A team behind the work.

Natalia Galindo.
Founder & Fractional Marketing Manager.

Natalia has built and optimized paid campaigns since 2020 for B2B and B2C businesses across the US and LATAM, with experience in media planning, ad operations and content strategy.

After three years as an independent contractor, Natalia founded PMC. She leads strategy, priorities and quality control, while PMC’s execution team handles day-to-day delivery. Clients get one accountable point of contact, with less time spent coordinating the work.

Since 2020 Meta & Google English & Spanish

Natalia’s experience
across managed accounts.

6years in paid media
$100Kmonthly ad spend managed, at peak
$2M+ad spend managed to date

Recognized for
new ideas.

Innovation has been part of the work from the start.

First place · Best innovation

Grupo Nutresa innovation hackathon

First place for the best innovation at the Bootcamp + Hackathon by Imagix Academy and Grupo Nutresa, in Bogotá, August 2024. The team created Nutripods, a soluble powdered food in single-serve pods.

The winning team at the Grupo Nutresa hackathon
Nutripods, the product the team created
Imagix Academy and Grupo Nutresa certificate for Natalia Galindo
Meritorious Mention

Master’s in Entrepreneurship and Innovation

Rosario Graduate School of Business recognized PACKY, co-created by Natalia Galindo and Sara Lancheros Rojas to help Colombian startups expand to Amazon USA. The jury awarded a unanimous Meritorious Mention for applied research with rigor and real-world impact.

Rosario GSB LinkedIn post recognizing Natalia Galindo and Sara Lancheros Rojas for PACKY
PACKY product mockup: sales dashboard
PACKY product mockup: Amazon ads dashboard

Three markets.
One direction.

Campaigns and clients across the US, Colombia and the UK, in English and Spanish.

United States

Colombia

United Kingdom

Every collaboration
is made to measure.

Part-time marketing leadership with an execution team, without a full-time hire. PMC shapes the monthly scope around your goals, priorities and the support your business needs.

Collaborations start at
$3,000a month

Leadership and execution are scoped together. Deliverables, capacity and pricing are agreed before work begins.

Start the conversation

Give your marketing
a lead and a team.

Discuss your goals with PMC.
Leave with a clearer next step.

No presentation needed. Bring what you have:

Your goals and timeline
Your current marketing
Your audience, offer and context