Why "Leads" Don’t Matter (Unless They Convert)

Leads mean nothing without conversions. If your funnel isn’t built for sales, you’re wasting money.

The average cost per lead across all industries is $53 (Ruler Analytics, 2023). But what good is paying $53 for a contact that never becomes a customer?

Too many agencies celebrate the number of leads generated without tracking what really matters: revenue. If your sales funnel isn’t optimized for conversion—automations, follow-ups, sales routing, messaging—your leads are just expensive traffic.

Meta reports that 90% of ad performance depends on the landing page and the follow-up funnel. That means your ads could be great, but if the next steps are broken, you’re losing money.

A real growth partner doesn’t stop at leads. They build the path all the way to the sale—and even beyond. They make sure your CRM alerts the sales team in real time. They write follow-up sequences. They monitor drop-off points and fix friction fast.

If your current agency is celebrating lead numbers while your sales team is still waiting on booked calls or purchases, it’s time to upgrade.

Bottom line: Stop measuring leads. Start measuring sales.