Why We Never Charge Based on Ad Spend (and What We Do Instead)

Most agencies charge a percentage of your ad spend—but that model is broken. Here's how we do it differently and why it drives better results.

The standard pricing model for ad agencies—charging a percentage of your monthly spend—sounds fair at first. But here’s the problem: it rewards waste. The more you spend, the more they make, regardless of performance.

At Paid Media Consulting, we flipped that logic. We only charge based on actual sales generated. That means if we don’t make you money, we don’t make money either. This aligns our incentives with yours—growth, not just traffic.

Why does this work? Because it forces us to optimize harder. We’re constantly refining your creatives, testing audiences, tweaking funnels, and improving landing pages. We’re not here to burn budget—we’re here to scale results.

You deserve a growth partner, not a media buyer who profits off your risk. That’s why we back every campaign with real accountability. We only win when you do.