Why Most Paid Media Campaigns Fail (And How to Avoid It)

The majority of ad campaigns don’t break even—let alone scale. Here’s how we build for performance, not waste.

According to Nielsen, 60% of digital ads fail to deliver meaningful business outcomes. That’s not just bad luck—it’s a result of poor strategy, misaligned incentives, and weak testing.

At Paid Media Consulting, we approach campaigns differently. First, we never charge based on ad spend. We tie our compensation to actual sales, so we’re as invested in ROI as you are.

We also test fast. Most brands wait too long to kill bad creatives. We track signals within days, not weeks, and swap out what’s underperforming immediately. This keeps CAC low and momentum high.

Another reason campaigns fail? No landing page support. Sending traffic to a slow or generic page kills conversion. We custom-build landing pages for each offer, each audience segment, and each intent level.

Paid media works when you know how to use it. That means deep funnel strategy, data-first execution, and constant iteration. Without it, you’re just boosting posts and hoping.