Most Funnels Are Broken (Here’s Why)

Many businesses drive traffic but lose conversions because their funnel has critical gaps. Here’s how to fix it.

You can have the best ad creative and targeting in the world, but if your funnel is broken, you're burning money. And most funnels are broken in more ways than one.

One of the biggest issues? Slow response time. Harvard Business Review found that companies taking more than 5 minutes to follow up with leads are 400% less likely to qualify them.

Another common problem: lack of personalization. If your landing pages don’t match the offer in your ad, or if your email flows are generic, expect drop-off.

Your funnel should also remove friction. Can your customer book a call in 2 clicks? Do they know exactly what happens after they sign up? Is the value crystal clear above the fold?

And let’s not forget the lack of integration—a disconnected CRM, no alerts for your sales team, no automations to keep leads warm. That’s money walking out the door.

Bottom line: Fixing your funnel is the fastest way to improve ROI. Because great ads won’t fix a leaky system.