The Funnel Isn’t Dead. You Just Built It Wrong

Funnels aren’t outdated—they’re just misunderstood. Let’s talk about what actually moves a customer forward.

Every few months, someone declares the funnel is dead. But the truth is, the funnel isn't the problem—your execution is. The customer journey still exists. People still move from unaware to curious to convinced. What’s changed is how fast and how nonlinear that journey can be.

Today, your prospect might discover you on TikTok, visit your site three times, click a retargeting ad on Instagram, and convert through an email three weeks later. That’s still a funnel—it’s just not linear.

The real issue is lazy funnels. If you’re running the same offer to cold traffic and warm leads, or using generic landing pages with no segmentation, you’re not guiding anyone—you’re just yelling into the void.

At Paid Media Consulting, we map every stage of the funnel: cold traffic, warm interest, high intent. Then we build content and conversion paths that respect where the buyer actually is.

The funnel isn’t dead. But if you treat every visitor the same, you’ll kill your conversions—and your budget.