The Real Reason Your Leads Aren’t Converting

Getting leads is easy. Turning them into paying customers? That’s where most businesses fall apart.

Businesses often blame low sales on bad leads, but the truth is usually in the follow-up. According to Harvard Business Review, companies that respond to inquiries within an hour are 7 times more likely to qualify the lead. Most companies wait over 24 hours—if they respond at all.

The issue isn’t the lead—it’s the system. If your sales team isn’t notified instantly, if your emails don’t nurture with relevance, or if your booking link is buried, you’re leaking revenue at every step.

At Paid Media Consulting, we build full-funnel automation. That means once a lead opts in, the follow-up is immediate, intentional, and relentless. Whether it’s a calendar booking, a personalized email sequence, or a sales call, we ensure the lead doesn’t go cold.

Don’t waste money generating leads you’re not ready to close. Fix your follow-up, and the conversions will follow.