You're spending money, but the leads aren’t turning into clients. We break down the most common conversion killers—bad landing pages, poor sales follow-up, and incomplete funnels—and how to fix them.
High click-through rates can feel like a win, but if no one is buying, you’re just paying for traffic. According to WordStream, the average landing page conversion rate across industries is just 2.35%. If you’re underperforming, it’s time to evaluate what happens after the click.
A landing page should be focused, fast, and frictionless. Common issues like slow load speed, unclear calls to action, or trying to do too much on one page can kill your conversion rate. Our data shows that simplified landing pages with one goal convert up to 30% better than cluttered ones.
60% of businesses take more than 24 hours to respond to a lead. In digital time, that’s forever. If your system doesn’t alert your sales team or trigger an automated response, you’re missing out on high-intent users. At PMC, we automate the next step—whether that’s a booking, call, or email—so no lead goes cold.
Most businesses see ads as the beginning and end of their marketing strategy. In reality, ads are just the first step. If your funnel stops at lead generation, you're leaving money on the table. A complete funnel includes nurturing, retargeting, and sales support.
Ads alone don’t sell. Systems do. If your leads aren’t converting, it’s not always about your ad creative—it’s about what happens next. At Paid Media Consulting, we build every step of the funnel, all the way to the sale.